MICHELLE KRISHNANAND

Blended Media Painter

I

Understand

Layers

It all begins with the brief. As a media planner, I understand the colors to media and the process it takes to create a media plan. Understanding the audience, which channel to use and giving the client the assurance that their funding will result in a successful campaign is my specialty.

My approach to:

C - Clarify Objectives and Audience:

Clarify campaign objectives and define the target audience.

O - Outline Media Channels and Strategies:

Outline the media channels and strategies that will best reach and engage the target audience.

L - Leverage Data and Insights:

Leverage data and insights to inform media planning decisions.

O - Optimize Budget Allocation:

Allocate resources strategically across different media channels and tactics.

R - Review and Adjust:

Review the process and adjust the media plan accordingly.